Inboxes are a personal space, and the types of newsletters you read can reveal a lot about who you are and what you value. That’s why we asked Lab Report readers and our extended network to tell us what’s in their inboxes: the emails they look forward to receiving, the ones they pay for, their favorite lesser-known newsletters, and the publications they would love to read - if only they existed. We’ve discovered some of our favorite publications from word-of-mouth recommendations. Smart email newsletters deliver insights that can help you spot trends and opportunities the right mix of high-value subscriptions can help you stay ahead of the curve. And a growing wariness of large platforms like Facebook, Instagram, Twitter, and Slack may inspire more people to use their email inboxes as customized news feeds and social networks. Meanwhile, new email platforms like Substack and Buttondown are making it easier for writers to launch simple newsletters and make money from subscriptions. But email is open, flexible, and reliable - “ one of the most boringly powerful publishing platforms” - and thought leaders who used to spend all their time blogging or tweeting are increasingly likely to curate top links and share their best insights in newsletter form. Social media’s algorithmic feeds and paid promotions haven’t delivered on a promise to help users find the most relevant content, and messaging platforms have introduced even more clutter. We’ve updated the list for 2021, with crowdsourced newsletter recommendations across 21 categories and fresh insights into what readers want to see in their inboxes. Editor’s note: We originally published this list of must-read newsletters in 2019 - and it’s been one of our most popular articles ever since.
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